Phase II of NBCA’s Stop the Clot, Spread the Word™ Campaign Kicks Off
Today, the National Blood Clot Alliance, in collaboration with the Centers for Disease Control and Prevention, kicked off the next phase of their widely acclaimed Stop the Clot, Spread the Word™ campaign, with an important focus on blood clot risk reduction among hospitalized patients.
The newly unveiled Stop the Clot, Spread the Word™ campaign materials encourage people headed to the hospital or just returning home from a hospital stay to ask themselves one potentially life-saving question: What is the plan for blood clot prevention surrounding my hospital stay?
You can read about the introduction of this next phase of this program here: Digital Media Press Release.
You can see all of the Stop the Clot, Spread the Word™ collateral focused on hospitalization and blood clot risks at www.stoptheclot.org/spreadtheword/hospitalization.
In March 2015, NBCA first unveiled its new Stop the Clot, Spread the Word™ public awareness campaign, in recognition of Blood Clot Awareness Month.
Using several important integrated digital communications tools, this Stop the Clot, Spread the Word™campaign was designed to reach millions of people to help sharpen public awareness about blood clot risk factors, as well as the signs and symptoms of blood clots.
Central to the effort of this campaign is our intent to urge people nationwide to ask themselves one potentially life-saving question: Could I be at risk for a blood clot?
The centerpiece of this campaign involves a new NBCA educational portal designed specifically to provide people with the information they need to know about blood clot risks, signs/symptoms, and prevention. Housed at this portal or campaign landing page are assorted downloadable educational materials, including a risk factors checklist that individuals can use to discuss their risk factors with their healthcare providers or share with family and friends.
Spread the Word™
The Stop the Clot, Spread the Word™ program is exciting not only because it allows NBCA to amplify important health education messages about blood clots, but also because it evolves NBCA’s previously successful Stop the Clot® efforts to now focus squarely on building widespread public awareness and to also include a strong message connected to social sharing. Our aim with this new initiative is two-fold: 1) To raise public awareness and 2) To engage the public in a way that will motivate them to share what they learn with others, or with family and friends who may also be unaware of their blood clot risks.
For more information about this program, contact NBCA’s Communications Department at info@stoptheclot.org
