The National Blood Clot Alliance (NBCA) is proud to announce that, in collaboration with the Centers for Disease Control and Prevention (CDC), it is unveiling a new broadcast public service announcement (PSA) campaign in connection with Blood Clot Awareness Month in March 2021. The PSA will be distributed to nearly 2,000 television and radio broadcast outlets nationwide, and help to improve awareness at the national level about the risks for life-threatening blood clots, as well as the signs and symptoms of blood clots.
This PSA is being distributed as part of the Stop the Clot, Spread the Word® campaign, which was funded through NBCA’s cooperative agreement (#1U27DD001153) with the CDC to help heighten public awareness about dangerous blood clots, such as deep vein thrombosis (DVT) and pulmonary embolism (PE).
The Stop the Clot, Spread the Word® campaign was previously included by The Joint Commission in its Compendium of Venous Thromboembolism Resources, and The Joint Commission has noted: “The National Blood Clot Alliance and the Centers for Disease Control and Prevention have created a seminal public health campaign to get the word out about blood clot risks and the signs and symptoms of blood clots.”
The launch now of a new Stop the Clot, Spread the Word® PSA campaign marks another important opportunity for NBCA and the CDC to share information to help turn back the public health impact of venous thromboembolism, which affects up to 900,000 people in the United States each year.
Through this multifaceted national public awareness campaign, NBCA and CDC previously introduced a spectrum of educational tools, including a campaign web portal, videos, infographics, and checklists, to help meet the information needs of a diverse target population consisting of the general public and also people at increased risk for DVT and PE, such as people who have recently been hospitalized, are pregnant or have recently given birth, or who have cancer.
This new PSA campaign can be viewed here: Stop the Clot, Spread the Word® PSA.
Contact NBCA’s Communications & Health Marketing Department with questions or for additional information, and view the other educational products stemming from the Stop the Clot, Spread the Word® national public health education campaign here: www.stoptheclot.org/spreadtheword.
